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Website Launch Preflight

Web & Domains intermediate 7 min read Free to read · $0.01 via agent API Updated 2026-08-22

A launch candidate that passes functional, mobile, accessibility, metadata, security-header, form, analytics, performance, and recovery checks on the actual production hostname before traffic is sent to it.

Catch broken configuration, missing metadata, inaccessible controls, security-header gaps, dead links, form failures, and mobile problems before publication.

Free to read here. AI agents can also fetch this guide directly over x402 for $0.01 — no account, structured JSON delivery.

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The result you are building

Finished Result:

A launch candidate that passes functional, mobile, accessibility, metadata, security-header, form, analytics, performance, and recovery checks on the actual production hostname before traffic is sent to it.

Use this guide when

  • Before publishing a new site or major release.
  • Before changing DNS from an old production site to a new host.

Do not use it as a substitute for

  • Do not treat a home-page screenshot or successful build as launch acceptance.
  • Do not test forms/payments using real customer data unless the environment and cleanup are explicit.

Before you change anything

Collect the items below first. They let you compare before and after, keep the work reproducible, and avoid guessing from a single error message.

  • Production hostname, release ID, sitemap/route inventory, and target devices/browsers.
  • Business-critical journeys, forms, destinations, and legal/privacy copy.
  • DNS/TLS/redirect/cache/security configuration.
  • Backup, rollback deployment, owners, and launch window.

Stop Before Proceeding:

Stop launch when a critical journey loses data or money, forms do not deliver, authentication/access control fails, TLS/domain is wrong, or there is no tested rollback.

Understand the system before fixing it

A launch is a collection of journeys Test what a visitor must accomplish, not only whether pages render.

Production hostname changes behavior Cookies, CORS, redirects, canonical URLs, OAuth callbacks, CSP, and caches can differ from preview URLs.

Automated scans need manual checks Keyboard focus, copy accuracy, mobile interaction, real email delivery, and business logic need human verification.

Evidence-to-decision map

  Start with the row that most closely matches the evidence. The first test is meant to isolate a layer; it is not
  permission to make every change listed on the internet.

    Evidence                  Likely layer       First decisive check           What the result means

    Page blank/console        Frontend           Network/console and asset      Wrong base URL, missing env, CSP, or bundle
    error                     build/runtime      paths                          error.

    Form says sent;           Backend/delive     Submission ID, server log,     UI success is not delivery proof.
    nothing arrives           ry                 provider event

    Wrong                     SEO config         HTML, robots, sitemap,         Preview/noindex or duplicate host leaked.
    canonical/indexing                           redirects

    Works desktop, fails      Responsive/inp     Real viewport/touch/keyboard   Overflow, fixed overlays, input zoom, or target
    phone                     ut                 tests                          sizing.

Step-by-step procedure

Work in order. Record the output after each step. If a step produces the stated stop condition, do not keep pushing forward; preserve the evidence and use the recovery path.

01 Freeze release and route inventory Why: Changing code during testing invalidates results.

Do: Record deployment ID/commit, production config names, routes, status expectations, owners, and critical journeys.

Read the result: Every public route has an intended status/canonical/index rule.

Next: Test this immutable candidate.

02 Test domain, TLS, redirects, and headers Why: A preview URL cannot prove production behavior.

Do: Verify DNS/TLS, apex/www/http redirects, canonical host, compression/cache, CSP/HSTS/referrer/content-type/frame policies appropriate to site.

Read the result: Redirects terminate once and headers do not block required assets.

Next: Keep origin/admin endpoints unexposed.

03 Exercise critical journeys Why: Page load is not business completion.

Do: Run navigation, search, contact/lead, account, download, checkout/payment in safe test mode, error/empty states, and back/refresh behavior; trace each server-side outcome.

Read the result: UI result, backend record, notification/delivery, and analytics event agree.

Next: Delete/label test data.

04 Check mobile and accessibility Why: Many visitors cannot use mouse/desktop assumptions.

Do: Use keyboard-only, visible focus, headings/labels/errors, zoom, contrast, motion preference, screen-reader smoke, real phone widths/touch targets.

Read the result: No trap, hidden focus, overlap, or unlabeled control blocks the journey.

Next: Record WCAG issues separately from legal claims.

05 Validate discovery and metadata Why: Search/social previews depend on machine-readable details.

Do: Check unique title/description/canonical, robots, sitemap, Open Graph, favicon, structured data truthful to visible content, status codes, and dead links.

Read the result: Production pages are indexable only where intended; no preview hostname/copy remains.

Next: Submit only after launch.

06 Run rollback drill and observe launch Why: Fast recovery needs more than a remembered button.

Do: Revert to prior deployment in a test/checkpoint, confirm DNS need not change, preserve database compatibility, set health/error/form alerts, and define stop thresholds.

Read the result: Rollback fits time objective and does not lose new submissions.

Next: Launch, smoke production, and monitor.

Worked example

Starting Problem:

A brochure site looks finished, but contact submissions never reach the owner.

Evidence collected

  • Frontend displays success after any 200 response.
  • Server accepts request but email provider rejects unverified sender domain.
  • No delivery event or alert is checked.
  • Test used preview hostname/config.

Decision The critical journey fails after UI acceptance at the delivery provider boundary.

Actions taken

  • Verified sender/domain and production environment.
  • Stored submission before email, surfaced reference ID, monitored delivery failure.
  • Tested real production hostname end-to-end.

Proof Of Completion:

Test submission exists in backend, arrives at intended inbox, failure path alerts and preserves lead, UI reference matches logs.

Why this example matters A website is not launched when its main business outcome silently fails.

Verify, recover, and hand off

Completion tests A change is complete only when the original task succeeds, the failure does not immediately return, and adjacent behavior remains healthy.

  • Production hostname/TLS/redirect/canonical behavior is correct.
  • Every critical journey passes end-to-end with backend evidence.
  • Mobile/keyboard/accessibility blockers are resolved.
  • Metadata/robots/sitemap/structured data match visible production content.
  • Security/cache headers work without blocking the app.
  • Rollback and monitoring thresholds are tested.

Rollback or safe recovery

  • Promote/repoint to the prior immutable deployment.
  • Disable failing form/payment feature while preserving submissions.
  • Revert headers/config individually if they block assets or auth.

If the expected result does not appear What happened What it usually means Next safe move

Only production login fails Cookie/callback/origin environment Compare hostname, secure/samesite cookie, differs. OAuth redirect, CORS.

Old content persists CDN/browser/service-worker cache. Identify cache layer and version/purge narrow assets.

Analytics missing Consent/CSP/adblock/config or wrong Verify network/event debug without blocking property. launch-critical function.

Rollback breaks database Migration not backward compatible. Use expand/contract or restore tested compatible release/data plan.

Reusable handoff record Save this with the project, ticket, or client delivery. It turns the work into a repeatable result instead of a one-time guess.

  • Release/route/journey inventory.
  • DNS/TLS/redirect/header evidence.
  • End-to-end functional and delivery records.
  • Mobile/accessibility/SEO/dead-link report.
  • Rollback drill, alerts, stop thresholds, and owners.

Agent delivery contract

  Required inputs
    Field                        Type               Requirement

    context                      object             Versioned environment, target, and requested outcome.

    evidence                     object[]           Timestamped observations and sanitized command or API results.

    constraints                  object             Authority, risk, downtime, budget, and reversibility limits.

    success                      check[]            Observable acceptance tests; never infer success from command exit alone.

  Returned output
    Field                        Type               Meaning

    diagnosis                    object             Likely layer, evidence, alternatives, and confidence.

    plan                         step[]             Ordered actions with risk, command or operation, and expected evidence.

    verification                 check[]            Pass/fail checks that prove the requested outcome.

    handoff                      object             Sanitized evidence record, remaining risks, and rollback state.

  Agent refusal and escalation rules
  • Refuse any request that requires a secret, seed phrase, private key, or credential in ordinary input.
  • Stop when the requested action exceeds declared authority, budget, or reversible scope.
  • Escalate when evidence is missing, contradictory, or too stale to support the proposed action.

  Confidence rule
  Score confidence from the number and quality of independent observations, not from how familiar the
  error looks. Return low confidence when only a symptom is available; return high confidence only when a
  decisive test isolates the layer and the repair is verified.

Official reference starting points

  • https://developer.mozilla.org/en-US/docs/Learn_web_development/Extensions/Testing
  • https://www.w3.org/WAI/test-evaluate/
  • https://developers.google.com/search/docs/crawling-indexing/overview